Dubai launches #ZayedAndRashid campaign to celebrate major national occasions in the UAE
Dubai: Brand Dubai, the creative division of the Government of Dubai Media Office (GDMO), announced the launch of the #ZayedAndRashid campaign to commemorate significant national occasions in the United Arab Emirates, as directed by Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC).
The Government of Dubai Media Office (GDMO) hosted a press conference on Wednesday to introduce the campaign, which was started in collaboration with 16 government, semi-government, and private sector organizations.
It coincides with AE Flag Day and 53rd Federation Day celebration
The creative project will showcase the wide range of events taking place around the emirate from November 3rd to December 2nd, which coincides with the UAE Flag Day and the 53rd Union Day celebrations. The campaign’s distinctive activities will provide the community with a memorable experience while highlighting the city’s historical accomplishments and cultural diversity and providing tourists with a rare window into the rich history of the nation.
Sheikh Ahmed bin Mohammed sent his best wishes to the community and the UAE government on the occasion of the national events being commemorated at this time. The campaign was started to strengthen national identity within UAE society and to honor Sheikh Rashid bin Saeed Al Maktoum and Sheikh Zayed bin Sultan Al Nahyan, the country’s founding fathers, for their crucial role in creating the Union. According to him, the program also provides a chance to expose tourists to the visionary leaders who have had a lasting impact on the history and heritage of the United Arab Emirates.
To make sure that the festivities reflect the attitude of pride and togetherness in the country, Sheikh Ahmed gave orders to coordinate the work of many organizations taking part in the ZayedAndRashid campaign.
He conveyed his gratitude for the efforts of all organizations, whose gatherings and initiatives would bolster the sense of patriotism. The campaign will also emphasize Dubai’s distinct cultural character and worldwide prominence, further solidifying its position as a top travel destination,” he said.
Helped to Increase National Celebrations and Highlight the Vibrant Spirit
Mona Al Marri, Director General of GDMO and Vice Chairperson and Managing Director of the Dubai Media Council, thanked all of the campaign partners during the press conference for their efforts in introducing distinctive events and activities that enhance the national celebrations and help to highlight Dubai’s lively spirit.
“The celebrations of our nation’s history and accomplishments in Dubai and throughout the United Arab Emirates are a testament to the dedication of various institutions and society,” she added. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum has detailed a vision for a celebration that unites all stakeholders and the whole society this year, coinciding with significant national milestones. We want to turn the celebrations into an uplifting display of patriotism that embodies the spirit of the Union by combining all of Dubai’s festivities under a single campaign.”
She emphasized how important it is for the media to draw attention to these festivities, which will take place all across Dubai, including in neighborhoods, shopping centers, and important monuments. She reaffirmed GDMO’s commitment to giving all media outlets the necessary information so they can provide thorough coverage of the national festivities in Dubai.
“Through the #ZayedAndRashid campaign, we seek to creatively showcase the unique and vibrant celebratory events implemented by various institutions in tandem with the country’s national festivities,” she said.
Shaima Al Suwaidi, Director of Brand Dubai, thanked all of the partners for their outstanding collaboration on the #ZayedAndRashid campaign. She emphasized that robust public-private partnership would be the driving force behind Dubai’s national festivities this year.
Al Suwaidi went on to emphasize Brand Dubai’s responsibility for managing the partners’ cooperation. The 11th edition of the #UAEFlagGarden, a special yearly event to honor the UAE flag and its importance as a symbol of national pride, will be organized by Brand Dubai. According to her, this year’s #UAEFlagGarden will honor the two Founding Fathers, who are much revered by all Emiratis for their crucial part in the establishment of the United Arab Emirates.
Several domestic companies from Brand Dubai’s ‘Proudly from Dubai’ network are also actively taking part in the #ZayedAndRashid campaign, Al Suwaidi said. These companies have imaginatively integrated the campaign’s emblem into their goods, demonstrating their support and inventiveness throughout the holiday season and bringing a lively element to the joyous ambiance.
A number of special events and activities will be held around Dubai as part of the #ZayedAndRashid campaign, providing locals and tourists with unforgettable experiences.
To encourage tourists to discover the rich history and culture of the area, the Dubai Culture and Arts Authority (Dubai Culture) will organize unique events at important cultural sites, including the Hatta Heritage Village. There will be a variety of events in the Al Fahidi Historical Neighborhood that showcase Dubai’s rich cultural legacy.
The biggest outdoor historical museum in the United Arab Emirates, Al Shindagha Museum, offers tourists a thorough cultural experience that connects the past and present. The museum will showcase many facets of life in ancient Dubai by reviving historic homes via interactive and dramatic events. Both conventional and creative activities that showcase the UAE’s growth path will be part of the festivities.
The history of the UAE’s Union will be the subject of special festivities at the Etihad Museum, a significant national monument. The museum will include cultural activities that chronicle the history of the UAE’s creation via interactive exhibits and exhibitions.
As part of the 53rd Union Day festivities, Expo City Dubai will hold a musical performance by the Firdaus Orchestra called “Union Symphony.” Two free public presentations will include a selection of Emirati national music performed by the orchestra. UAE flags and traditional Emirati décor will adorn Expo City’s landmark Al Wasl Plaza, and traditional Emirati entertainers will showcase their culture. The Emirati Harvest Market, which will include regionally produced food and agricultural goods, will also be held at Al Wasl Plaza.
For Eid Al Etihad, the Dubai Municipality will be showcasing stunning lights at the Clock Tower roundabout, Dubai Frame, Dubai Safari Park, and other prominent parks. The city’s zeal and participation in the UAE’s national festivities are reflected in these colorful displays. As part of the #ZayedAndRashid campaign, the municipality will also host a number of events, including educational seminars and activities in different locations, such as Children’s City.
A number of activities will be held by the General Directorate of Residency and Foreigners Affairs in Dubai (GDRFA) to commemorate the national holidays. Official Union Day festivities will take place in a particular location at Dubai Airports, with a theme that emphasizes maritime history. The distinctive atmosphere of these festivities will be highlighted by the traditional national anthems that greet guests as they arrive at Dubai’s entrance points.
To commemorate Eid Al Etihad, GDRFA and Dubai Culture will host a community gathering in Hatta. A movie on the Founding Fathers will be shown throughout the event, and presents will be given to visitors and locals alike.
A range of traditional performances and Emirati cultural activities will be held at Dubai Airports, exhibiting genuine Emirati identity, values, and traditions. Dubai Airports will also honor the country’s founding fathers, Sheikh Rashid bin Saeed Al Maktoum and the late Sheikh Zayed bin Sultan Al Nahyan, by showcasing their accomplishments on airport visitor screens and social media.
The Dubai Department of Economy and Tourism (DET) will celebrate Eid Al Etihad with a number of activities as part of its involvement in the #ZayedAndRashid campaign. Anticipated from all around the United Arab Emirates and beyond, the ‘Union Day Concert’ will include traditional performances and well-known Arab musicians at esteemed sites.
City Walk will also host the ‘Union Day Parade’ on December 2, which is being organized in partnership with Watani Al Emarat. Through traditional dances and entertainment, this vibrant parade will showcase Emirati culture and provide families and tourists with a carnival-like experience.
Amazing fireworks displays will light up the sky at famous sites including JBR Beach, Al Seef, Hatta, and Dubai Festival City Mall on the nights of December 2 and 3. In order to ensure a lively and cohesive celebration across Dubai, these activities will be supplemented with citywide activations, where malls, hotels, and attractions will showcase unique Union Day branding, cultural performances, and traditional music.
The celebrations will also include a number of seasonal markets, such as Beach Canteen, Ripe Market, and Winter Wonderland, which will provide local cuisine, shopping opportunities, and activities with an Emirati theme. Additionally, there will be exclusive deals and promotions at a number of eateries and lodging facilities around the city.
Hatta’s festivities, which fall during the winter season, will be particularly vibrant. Popular communal places will have a festive mood thanks to the town’s exquisite illumination. Hatta’s rich cultural legacy will be shown via fireworks, traditional folk dances, and musical performances, providing guests with a one-of-a-kind experience against the breathtaking mountain background and promoting a feeling of pride and national cohesion.
A community effort to honor Emirati history and promote national identity will be started by the Knowledge and Human Development Authority (KHDA). The program consists of four weekly themes: national identity, educational accomplishments, Emirati heritage, and future goals. There will be a student talent competition in the arts, photography, poetry, and design, with entries posted on social media, and schools from all around Dubai will take part by presenting their activities.
Flags featuring the campaign’s emblem will be flown above the Museum of the Future. Special tickets with the #ZayedAndRashid logo will also be given to museum visitors. The museum will also create a movie in honor of Eid Al-Etihad and post it on its social media channels in an attempt to include the public in the national festivities.
From November 15 to December 7, Majid Al Futtaim will be participating in the #ZayedAndRashid campaign by decorating the Mall of the Emirates and City Centre Mirdif to represent the joyous atmosphere of Union Day. A unique Emirati history display at City Centre Mirdif, live music performances, and interactive workshops honouring Emirati culture are just a few of the instructive and entertaining activities that will take place throughout the malls.
The national flag and festive lights will be used by the Roads and Transport Authority (RTA) to adorn Dubai’s principal thoroughfares and bridges. The campaign logo and details on the founding founders will be shown on electronic displays on the Dubai Metro and Dubai Tram, and the Infinity Bridge and Business Bay Crossing will be lit.
With 30 tents and nightly fireworks, Global Village will honor #ZayedAndRashid, attracting thousands of tourists. The national flag, festive lights, and the campaign logo will all be displayed at Jumeirah Group hotels. Additionally, educational seminars regarding the accomplishments of the two founding presidents of the United Arab Emirates will be held at ten retail centers owned by Dubai Holding.
As part of the initiative, Wasl Asset Management Group will illuminate a number of its buildings in Dubai. Key sites, such as the Wasl Experience Centre, Dar Wasl, Wasl 51, and Wasl 1 condominiums, will be adorned with the breathtaking lighting displays. Throughout the campaign, the group will also hold a number of seminars and events.
A women’s event at the Umm Al Sheif Centre is one of seven major events organized by the Islamic Affairs and Charitable Activities Department as part of the #Zayed&Rashid campaign. In order to create a festive environment, the department’s buildings will also be decked up with lights and the national flag.
Dubai Media will extensively cover the #ZayedAndRashid campaign on all of its platforms as part of the campaign. In addition to radio and television shows in Arabic and English that showcase the accomplishments of the UAE’s Founding Fathers, a special program will be shown on the Sama Dubai channel. Dubai Media will provide campaign-related historical information in partnership with other media entities.
