Shivraj Singh Chouhan will launch the third edition of the national campaign Nayi Chetna – Pehal Badlaav Ki on November 25
The third iteration of the nationwide campaign against gender-based violence, Nayi Chetna-Pahal Badlaav Ki, will be launched in New Delhi on November 25 by Union Minister Shivraj Singh Chouhan.
“Union Minister of Rural Development and Agriculture & Farmers’ Welfare, Shri Shivraj Singh Chouhan will launch the third edition of Nayi Chetna – Pahal Badlaav Ki, a national campaign against gender-based violence on 25th November 2024 in Rang Bhawan Auditorium, All India Radio, Sansad Marg, New Delhi,” according to a release issued by the Ministry of Rural Development.
Annpurna Devi, Union Minister of Women and Child Development, will also attend the event as part of the government’s larger initiative to stop gender-based violence.
Under the Ministry of Rural Development’s auspices, the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) is organizing the month-long campaign, which will go on till December 23 throughout all Indian States and Union Territories. This program reflects the values of Jan Andolan and is run by DAY-NRLM’s vast network of Self-Help Groups (SHGs).
“The campaign is a collaborative effort in the spirit of “whole of government” approach and will witness participation of 9 Ministries/Departments namely Ministry of Women and Child Development, Ministry of Health and Family Welfare, Department of School Education and Literacy, Ministry of Home Affairs, Ministry of Panchayati Raj, Ministry of Social Justice and Empowerment, Ministry of Youth Affairs and Sports, Ministry of Information and Broadcasting and Department of Justice,” the release read.
Through grassroots efforts, the Nayi Chetna campaign seeks to raise awareness and encourage informed action against gender-based violence. Millions of people have been inspired by Nayi Chetna since its founding, helping to build a powerful movement for women’s empowerment and gender equality.
“The first edition reached 3.5 crore people, supported by multiple line ministries, while Nayi Chetna 2.0 engaged 5.5 crore participants across 31 States and Union Territories, with over 9 lakh awareness activities on gender-based violence conducted nationwide,” said the press statement.
Nayi Chetna 3.0 aims to increase awareness of gender-based violence in all its manifestations, empower local institutions to take decisive action against violence, empower communities to speak out and demand action, and provide access to support networks for prompt aid.
“Ek Saath, Ek Awaaz, Hinsa Ke Khilaaf,” the campaign’s motto, reflects the appeal for collaborative action via convergence efforts, taking a whole-of-government and whole-of-society approach.
